If you’re female and between the ages of 25-45, there’s a strong likelihood that you’ve come across Meredith Wing’s flower girls. If you’re not following her on Instagram, you may have seen her chic flower girls gracing the pages of Vogue, Harper’s Bazaar, Town & Country, or in brand campaigns for Burt’s Bees, Estée Lauder and more. We’re obsessed with the creative ways she incorporates food and flowers into her drawings and it’s inspired us to think of new and creative ways to work with our two favorite elements of any good party.
Tell us a bit about you and how you started MooMooi:
I’m from Boston originally, and I grew up a creative kid always making garments and doodling at the kitchen table. My parents were keen on me getting a liberal arts education, so I never pushed to attend art school. After testing the waters in fashion design, PR at Lacoste in Paris, and getting my degree in architecture, I was still looking for the right career fit.
As a hobby, I started sharing more of the fine art work that I was creating on Instagram. My now husband and I were on a layover at the airport and I was doodling. I’ve always drawn beautiful women in fancy dresses, and I drew one of these dresses as we were waiting. I had a piece of chicklet gum, and my husband took one and positioned it as her handbag. I posted it on Instagram and I got a big reaction. The more positive feedback I got, the more I kept experimenting and then I had a couple of nice breaks as the artist in residence for Soho house at Coachella, and a digital piece on me and my work in Town & Country.
You’ve been able to bring food, flowers and fashion to life through your drawings – where did those elements if inspiration come from for you?
The chicklet gum was a catalyst to using objects. I love anything that’s whimsical and unexpected and I’m super sensitive to shapes, volumes and textures, so I can’t help but see those colors and patterns and volume when I look at flowers and vegetables, sensory rich things it was a natural form of play to take little things that I come across every day.
The world is so heavy…sometimes people need to see a girl in a blueberry skirt!
What comes first, the food, flower, or the girl?
It goes both ways, more often than not it’s the object that will spark the idea – like using a bell pepper making a tulip skirt – and then I try to think of a girl I can dress. Sometimes I’m inspired by cultural things like Beyonce at Coachella. Other times it’s the non-popular ingredients.
You’ve created drawings for Burt’s Bees, Estee Lauder and other incredible brands – what’s your creative process for designing your work in a way that feels authentic to each brand?
Most brands have given me a lot of freedom to do what I want, but it’s also nice when you’re doing something so specific. From fashion designers to beauty brands to beverage companies – I always celebrate the ingredients in the product. I really enjoy being able to collaborate with brands that have a unique product and have unique ingredients.
I’m constantly motivated by the community that social media has built. It’s a really positive tool when used correctly.
If you could invite 7 people to dinner, dead or alive, who would it be?
Susan B. Anthony
My paternal grandfather
To keep up with Meredith, MooMooi and her flower girls, follower her on Instagram.